MARKET INTELLIGENCE

Resources

Data-backed insights for investors and corporations that need to move fast.

Report

Apparel

11/12/26

Underwear Market Share Report: 2026 Data on Women’s, Men’s, and Bras

Market share data on US women’s underwear, men’s underwear, and bras, broken down by retailer, brand, and style. See where Victoria’s Secret, Amazon, TikTok Shop, and a new set of brands are gaining ground, and which styles are driving growth.

Blog

Beauty

Personal Care

11/11/26

Loyalty Beyond Repeat Rate: What Your Shoppers' Next Trips Reveal

Repeat rate tells you a shopper came back. It doesn’t tell you where she went next, how much of her routine she’s building with competitors, or when to reach her. In this session, YipitData’s Emily Dillon shares a four-metric playbook for measuring loyalty across retailers, with skincare examples from The Ordinary, d’Alba, Medicube and Dr. Althea.

Research article

Consumer Services

11/10/26

Why DoorDash Is Buying Instacart: What the Data Shows

DoorDash has agreed to acquire Instacart, even though it is already the larger platform by users and orders. So what does the deal add? We looked at our observed transaction data to compare the two customer bases and found that the answer is grocery: how large-basket orders are split between the two apps, how spending patterns differ, and why Instacart gives DoorDash a faster path into a category it has been building toward for years.

Report

Beauty

11/4/26

Beyond the Discount: Uncovering the Impact of Ulta’s Fall 2026 21 Days of Beauty & Daily Beauty Steals

This report measures Ulta’s Fall 2026 21 Days of Beauty through YipitData’s transaction-level view of online and in-store beauty sales, tracking performance against prior years, spending shifts across channels, categories, brands, and retailers, and the impact of Daily Beauty Steals on deal-day sales, brand halo, and customer acquisition.

Report

Retail

Beauty

Apparel

Home Goods

Toys & Games

10/30/26

Amazon Prime Day 2026 Market Analysis: Beauty, Apparel, Electronics, Toys & Home

Amazon’s October Prime Day now shares the calendar with Target, Walmart, and Costco. This report measures how Amazon’s event stacked up against those competing promotions, then goes deep on Amazon’s performance across Beauty, Apparel, Electronics, Toys & Games, and Home.

Report

Pet Care

Pets

10/29/26

Petco Services Shoppers: How They Shop and Where Their Pet Spend Goes

Petco’s services shoppers spend more on Petco merchandise and visit more often than other Petco shoppers, yet their total pet spend across all retailers is about the same. The difference reflects a larger share of an existing pet budget going to Petco, drawn mainly from specialty rather than mass retailers, and concentrated in Dog Health & Wellness and among shoppers who return for services repeatedly rather than those who visit once.

Report

Consumer Electronics

10/28/26

Cell Phone & Accessories Market Trends 2026: Where Growth Is Going After the Phone Sale

A data-driven look at the U.S. cell phone and accessory market in 2026, covering market size and growth by price band, accessory demand around the iPhone 17 and Galaxy S26 launches, the USB-C transition in charging cables, and what phone buyers purchase on Amazon and elsewhere in the weeks after a new device.

Webinar

Investor Insights

10/28/26

Webinar: Discovering YipitData in Claude & ChatGPT

Discovering YipitData in Claude & ChatGPT webinar shows how funds can bring sourced YipitData research, daily KPIs, and Kepler card spend data into Claude, ChatGPT, and their own models, with live demos of the Research & Metrics MCP and Kepler MCP.

Report

Home Improvement

10/27/26

Summer 2026 OPE Insights: Where Outdoor Power Equipment Growth Is Really Happening

YipitData’s Summer 2026 OPE Insights report analyzes U.S. Outdoor Power Equipment market trends through July 2026, benchmarking OPE against the broader Lawn & Garden market and tracking the shift of growth and loyalty toward Parts & Accessories, Amazon, and long-tail brands.

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