MARKET INTELLIGENCE

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Data-backed insights for investors and corporations that need to move fast.

Report

Pet Care

6/24/26

May 2026 Pet Food Recap: Category Growth, Brand Momentum, and Emerging Segments

Explore the latest pet food trends across cat and dog food, including category growth, retailer performance, nutrition segment trends, brand momentum, and top-selling products.

Report

Home Improvement

Retail

6/24/26

Summer 2026 Grills & Griddles Report: Share Shifts, Premium Demand, and Memorial Day Winners

Summer is the most important season for the Grills & Griddles market. Download this report for a data-driven look at retailer and brand market share trends, product category performance, pricing dynamics, regional demand patterns, basket attachment behavior, and Memorial Day performance heading into peak grilling season.

Report

Toys & Games

6/22/26

How Barnes & Noble Is Gaining Share in Puzzles: Consumer Demand and Competitive Trends

Barnes & Noble has emerged as a standout performer in the Puzzle category, sustaining growth while retaining a significant share of prior shoppers. Download this report to explore Puzzle market share trends, shopper spending behavior, brand performance, and the retailers and products driving category growth.

Report

Beauty

Retail

6/18/26

May Beauty Recap: Mass vs. Prestige Growth and the Brands on the Rise

A monthly breakdown of beauty industry performance across makeup, skincare, fragrance, and haircare — covering sales growth, mass vs. prestige trends, and the brands gaining the most ground at Sephora, Ulta, and other major retailers.

Report

Pet Care

6/17/26

Inside Amazon Pet Days 2026: Sales Trends, Category Shifts, and Shopper Behavior

Download YipitData's latest Pet report analyzing Amazon Pet Days 2026. Explore pet sales trends, category and brand share shifts, shopper purchasing behavior, and product level performance during one of the year's most important pet retail events.

Report

Beauty

Retail

6/16/26

Mother’s Day 2026 Fragrance Trends: Gift Sets, Premiumization & Retailer Share Shifts

Mother's Day is one of the fragrance industry's most important shopping events, driving significant shifts in retailer performance, gifting behavior, and product demand. Explore the trends that shaped Mother's Day 2026, including fragrance sales growth, retailer share changes, premiumization, and the top SKUs across Sephora, Ulta, Macy's, and more.

Blog

AI & Software

6/15/26

What Can Nearly 2 Quadrillion Annualized Tokens Tell Us About LLM Pricing Trends?

Token pricing has become one of the biggest questions in AI as usage surges and model providers compete aggressively on cost. But what do real-world pricing trends actually look like? Drawing on nearly 2 quadrillion annualized tokens across enterprise and developer ecosystems, YipitData examines how effective LLM pricing has evolved in 2026, why headline API rates often miss the full picture, and what the data reveals about the diverging behaviors of enterprises and developers.

Report

Beauty

6/11/26

Momentum in Beauty: Inside Amazon’s Summer Beauty Event

Explore how Amazon's Summer Beauty Event influenced Beauty market share, shopper behavior, retailer exposure, category performance, and promotional activity across Skincare, Makeup, Hair, and Fragrance.

Blog

AI & Software

6/10/26

Beyond Headcount Data: A Better Way to Spot AI and Software Breakouts

Learn how YipitData uses real customer data across adoption, spend, retention, and switching behavior to identify emerging AI and software companies.

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