retail

Omni-Channel
‍Market Intelligence

Understand consumer behavior as it happens so you can make faster decisions that impact your business

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Customer Stories

How brands and retailers win with better data

“YipitData helps you make data-backed decisions on what products to show when you have line reviews or you’re developing for your own lines. It didn’t tell us what to do, but using YipitData, we came up with this brand new innovation.”

Mariel Brandi
VP Marketing & Consumer Experience
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"By using YipitData, we can better detect real-time business insights leading into quarterly earnings and other major investor engagements."

Steph Wissink
SVP and Head of Investor Relations
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“With YipitData’s granularity we are able to turn data into actionable insights to help retailers to grow the category.”

Anu Höysniemi
Former Senior Director, Category Management and Analytics
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“Partnering with YipitData has opened up previously inaccessible industry and retailer data to create a broad and accurate view of our market landscape, which continues to enable high-conviction decision-making and external proposals.”

Tyler Boerger
Sr. Manager of Consumer Products Analytics
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Bespoke reporting tailored to answer your key questions

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Market Share

Gain visibility into market share in near real-time, gauging performance against a broader landscape of competitors

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Customer Insights

Monitor customer behavior and retention across the competition to understand change drivers

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Sub-Category Analytics

Identify subcategory level trends to define the battleground and identify opportunities for growth

Learn how top brands and retailers win with better data

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Key Questions We Can Answer For You

Omnichannel retail market share chart by brand and retailer — YipitData consumer data
Retail competitive intelligence chart showing wallet share shifts across channels — YipitData
Cross-channel shopper behavior and spending trends chart — YipitData retail market data
E-commerce brand performance and market share analysis — YipitData transaction-level data

Is the Home Goods demand here to stay?

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Why YipitData?

Ease

No need to decipher a patchwork of conflicting data. We analyze numerous raw datasets and package them into one single source of truth in near real-time.

Data Quality

With the largest consumer panels in the market, we offer omni-channel visibility at the granular level to ensure you’re gaining access to the most accurate data out there.

Customization

Collaborate with our team to create a custom analysis and reporting cadence that focuses on your competitors, categories, and channels to better serve your consumers.

Our reports are powered by diverse data sources with a focus on our proprietary email receipt and web scraped data sets.

E-receipt, web data, card transaction, web traffic, telecom traffic, cloud spend, app downloads, SEO/paid traffic, Amazon purchases

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