“Partnering with YipitData has opened up previously inaccessible industry and retailer data to create a broad and accurate view of our market landscape, which continues to enable high conviction decision making and external proposals.”
home improvement
Your source of truth for category and customer home improvement insights
Make smarter business decisions with visibility on your custom market share by brand, retailer, or vertical
with 7-10 days lag
See the data you can’t get anywhere else
Get a live look at the market with our solutions team
Trusted by 650+ investors, brands, and retailers.
We solve the problems you struggle with most
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Navigating multiple sources of truth
As new datasets become available with varying levels of accuracy, quality and compliance adherence.
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Managing and funding multiple vendors
With each specialized data vendor only contributing to a fraction of the full picture.
Syncing multiple nuanced data types
Stitching together sources of partial truth to tell a cohesive story to your organization.
Preventing misuse across data sets
Educating users on which data sources to use to answer which business questions.
A single source of truth for 650+ customers
Our proprietary approach combines various data sources (physical/email receipt, credit card, web-scraped, etc) with predictive modeling to give you the most accurate and granular read on market performance with only 7-10 days lag.
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Questions we answer
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Grow your business through data-driven decisions
Market Share
Contextualize your performance with sales data by competitor brand in your categories across your key retailers (incl Amazon, Home Depot, and Lowe’s)
Shopper Insights
Better anticipate customer needs by understanding their purchasing patterns, including share of wallet, loyalty, frequency, cross-purchasing analysis and more
Pros Insights
Exclusive Pro’s insights on category trends and behavior diagnostic using our proprietary panel of 40k active builders
Grow your business through data-driven decisions
Report
Summer 2026 Grills & Griddles Report: Share Shifts, Premium Demand, and Memorial Day Winners
Summer is the most important season for the Grills & Griddles market. Download this report for a data-driven look at retailer and brand market share trends, product category performance, pricing dynamics, regional demand patterns, basket attachment behavior, and Memorial Day performance heading into peak grilling season.
Webinar
Retailer Meeting Prep, Rebuilt: An Insights First Approach to Controlling the Narrative
YipitData analyzes Sephora's Spring Savings Event and Ulta's 21 Days of Beauty to reveal market share shifts, ecommerce vs. in-store behavior, category trends across makeup, skincare, fragrance, and hair care, and the top gaining brands and bestselling SKUs of the Spring 2026 promotional season.
