We turn real-world data into market truth

YipitData is a fast-growing data and analytics company on a mission to give brands and investors the market intelligence they need to see what’s happening right now and take action.

Trusted by 650+ of the world's leading investors, brands, and retailers

WHAT MAKES US DIFFERENT

Setting a new standard for market intelligence

Connecting data others can’t, to deliver insights others don’t.

One view. All the data.

We combine proprietary and licensed datasets — from sources like card transactions, receipts, web data, app usage, and more — to deliver accurate, timely insights.

More than a platform

YipitData pairs our powerful data infrastructure with dedicated analysts so you can move from signal to action faster.

Broad, real-world coverage

With over 500,000 companies covered and $1.8 trillion in B2B spend tracked, we deliver a comprehensive view of the market grounded in real data you can act on.

The exceptional people behind the data

We’re 750+ people across the globe, focused on one thing — finding what others miss and turning it into something brands and investors can act on.

YipitData about page hero background — consumer data and market intelligence company

Built for high-stakes decisions

From corporate strategy to investment decisions, YipitData helps teams move with confidence — using real-world signals, not assumptions.

2013Founded in New York City
650+Customers across brands and investors
750+Team members across the globe

Built on experience that runs deep

Our team comes from leading technology companies, investment firms, research institutions, and universities.

LEADERSHIP

The team behind the data

Our leadership team brings together expertise across data science, finance, technology, sales, and research.

Vinicius Vacanti
Co-Founder & CEO
James Hart
President
Steve Seperson
Chief Financial Officer
Jamie Melzer
Chief Revenue Officer
Steve Pulec
Chief Technology Officer
Nina Fletcher
General Counsel
Natalie DiTomasso
VP of Business Operations
Daniel Pellegrinelli
VP of Research
Becky Martins
VP of Marketing
Bobby Muldoon
VP of Engineering
Dara Morano
VP of Investor Revenue
David Colella
GM, APAC
Douglas Boren
VP of Accounting
Hailee Hoffman
VP of Current Accounts, Corporate
Isaac Wyse
VP of Revenue Operations
Jordan Milan
VP of Product
Kesava Neeli
CTO, Edison
Scott Johnston
VP of Insights, Corporate
Shalin Shah
VP of Product
Stephen Lento
VP of Partnerships
Stephen Luban
VP of Product Development
Tom Ruello
VP of Sales
CULTURAL VALUES

Do your best work here

Our culture is built on ten clear values: Impact, Judgment, Protective, Efficiency, Transparency, Self-Improvement, Experimental, Selflessness, Inclusivity, and Positivity. These values guide how we work and how people build careers here. They’re practical, not just aspirational, and they show up in the way decisions get made every day.

WHERE WE WORK

NYC HQ, regional offices, or remote — our team is everywhere

YipitData is a location-flexible company. To hire the best people regardless of where they are, we support fully remote, hybrid, and fully in-office work.

See what you can do with YipitData

Whether you're looking to make better, data-informed decisions or do the best work of your career, it starts here.