Understand how beauty shoppers are spending across brands, categories, and retailers with transaction level data on market share, growth, and consumer behavior.
“YipitData gives us the visibility and insight we need to make bold decisions that fuel our growth. From identifying where we’re gaining share in setting powders and primers, to planning inventory and investment across hero SKUs, their data has been instrumental in helping us scale with confidence.”
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As new datasets become available with varying levels of accuracy, quality and compliance adherence.
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With each specialized data vendor only contributing to a fraction of the full picture.
Stitching together sources of partial truth to tell a cohesive story to your organization.
Educating users on which data sources to use to answer which business questions.
Our proprietary approach combines various data sources (physical/email receipt, credit card, web-scraped, etc) with predictive modeling to give you the most accurate and granular read on market performance with only 7-10 days lag.
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Contextualize your performance with sales data by competitor brand in your categories across your key retailers (incl Amazon, Home Depot, and Lowe’s)
Better anticipate customer needs by understanding their purchasing patterns, including share of wallet, loyalty, frequency, cross-purchasing analysis and more
Exclusive Pro’s insights on category trends and behavior diagnostic using our proprietary panel of 40k active builders
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