Trends Reshaping Makeup: Amazon Cross-Shopping, SPF & K-Beauty Signals
Join the beauty insights team for a live data walkthrough of the market backdrop, Amazon's impact on Sephora and Ulta, and the skinification trends (SPF, actives, K-beauty) changing what shoppers expect from makeup.
August 13th, 2026
Makeup shoppers are buying into more channels and categories than they were a year ago, and YipitData's receipt-level beauty panel shows exactly where that's happening — down to the retailers, price tiers, and product types gaining or losing share.
Join the beauty insights team for a live data walkthrough of the market backdrop, Amazon's impact on Sephora and Ulta, and the skinification trends (SPF, actives, K-beauty) changing what shoppers expect from makeup.
What you’ll learn:
- Discover the fastest-growing makeup categories, channels, and price tiers (and why)
- How much overlap exists between Sephora, Ulta, and Amazon, and which categories are most at risk
- Find out whether Amazon growth means new customers or lost loyalty
- Why SPF is now a year-round category, and tinted moisturizers’ impact on makeup
- Learn the fastest-growing ingredient claims and formats, and who’s capturing them
Space is limited—reserve your spot today!
Location: Virtual Webcast
Date: August 13th, 2026
Time: 1:00PM ET
Questions? Email our event team insights@yipitdata.com
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