MARKET INTELLIGENCE

Resources

Data-backed insights for investors and corporations that need to move fast.

Report

Toys & Games

6/10/26

Action Figure Consumer Demographics: How Affluent Adult Shoppers Are Driving Category Growth

Explore action figure demand trends by age and household income. See which demographics, retailers, and brands are shaping online toy spend in 2026.

Blog

AI & Software

6/8/26

Three AI & Software Companies Losing Momentum

Lavender AI, Sketch, and Workable are losing customers. See what YipitData’s B2B spend data reveals about software consolidation and buyer behavior.

Report

Apparel

6/5/26

Where Apparel Growth Is Headed in 2026: TikTok, Private Label, and the Shift in Consumer Spending

Discover the apparel industry trends shaping 2026, from retailer market share shifts and TikTok Shop growth to evolving shopper demographics and private label performance.

Blog

Apparel

6/3/26

NBA Finals 2026: What Apparel Sales Data Reveals About Fan Demand at Dick's Sporting Goods

YipitData analyzes NBA apparel sales at Dick's Sporting Goods during the 2026 Finals. See which teams, jerseys, and brands are driving fan demand.

Webinar

Pet Care

6/1/26

Trends Reshaping Pet: Fresh Food, Private Label & Wellness

Explore how the pet food landscape is evolving, from Costco's fresh dog food launch and Tractor Supply's private label expansion to rising demand in pet vitamins and supplements, with insights into shifting consumer purchasing habits, autoship behavior, and what these trends mean for brands and retailers.

Blog

Cloud

6/1/26

The Reality of Cloud Pricing in B2B Markets

B2B pricing has long been a black box. Using over $20 billion in observed cloud spend, YipitData provides visibility into realized pricing across AWS, Azure, GCP, and OCI—helping decision-makers move beyond list prices to understand what companies actually pay.

Report

Apparel

5/28/26

Adidas World Cup 2026 Strategy: How Licensed Soccer Apparel Is Driving Growth

Explore the latest Adidas soccer apparel trends ahead of the 2026 FIFA World Cup, including licensed merchandise growth, national team demand, retailer market share shifts, and evolving shopper behavior across the soccer apparel market.

Blog

Beauty

5/27/26

Which beauty brands are breaking out right now?

New consumer data reveals the beauty brands scaling fastest across Amazon, TikTok Shop, Costco, Sephora, and DTC. See which categories and retail channels are driving breakout momentum.

Report

Personal Care

5/27/26

Sexual Health Report: Marketplace Growth, Retailer Share, and Product Category Insights

Explore the latest sexual health market trends, including Amazon 3P growth, retail share shifts, and changing demand across lubricants, diagnostics, sex toys, supplements, and condoms.

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