Amazon October Prime Day 2026: The Top-Selling Brands and Products in Beauty, Apparel, Home, Toys, and Electronics

Your early read on the 2026 holiday season: the brands and products that led Amazon’s October Prime Day, ranked by GMV.

Amazon’s October Prime Day, also known as Prime Big Deal Days, has become the unofficial start of the holiday shopping season, and the 2026 event offers the first clear signal of where consumer demand is forming ahead of Black Friday, Cyber Monday, and the Q4 peak. This report ranks the top 10 brands and top 10 best-selling products by gross merchandise value (GMV) across Beauty, Apparel, Home, Toys, and Electronics, with average selling price (ASP) and discount depth for each.

Whether you’re benchmarking your own Prime Day results, tracking a competitor’s performance, or looking for early holiday 2026 trends in beauty, apparel, home goods, toys, or consumer electronics, the report gives you a clear view of who led each category and how pricing and promotions shaped the results.

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