Toys & Games
September 2026 Toys Monthly Recap: Sales Growth, Brand Movers & New Launches
Published
Oct 26, 2026
Last updated
October 26, 2026
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summary
The September 2026 Toys Monthly Recap covers sales performance across action figures & collectibles, dolls & plush, toys, and games at major retailers including Amazon, Target, Walmart, and Five Below. The report includes category sales growth, ASP changes, brand rank gainers, and new product launches.
Download Our Latest Toys Monthly Recap to See the Retailers and Brands Leading the Category
Halloween and trading card momentum are driving some of the biggest swings we’ve seen this year in the toy space. See which brands are climbing the top 30 rankings, which retailers are driving category growth, and which new launches are shaping demand this month.
In this report, you’ll get:
- Toy, action figure, doll, and game sales growth data across retailers like Amazon, Target, Walmart, and Five Below
- Toy brand rankings and rank movement within the top 30, featuring gainers like Spirit Halloween and Lucky Duck Games
- Subcategory trends driving category growth, including trading card games and fidget toys
- New product launches by retailer, including releases from LEGO and Pokémon
Fill out the form to access the full report →
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