Beyond the Discount: Uncovering the Impact of Ulta’s Fall 2026 21 Days of Beauty & Daily Beauty Steals
Published
Nov 4, 2026
Last updated
November 4, 2026
This report measures Ulta’s Fall 2026 21 Days of Beauty through YipitData’s transaction-level view of online and in-store beauty sales, tracking performance against prior years, spending shifts across channels, categories, brands, and retailers, and the impact of Daily Beauty Steals on deal-day sales, brand halo, and customer acquisition.
Download the report for a full breakdown of what drove Ulta’s 21 Days of Beauty and how Daily Beauty Steals performed.
Ulta’s 21 Days of Beauty is a key promotional event in the US beauty retail calendar, and its Daily Beauty Steals bring a new set of discounted products to shoppers every day of the sale. YipitData analyzed the Fall 2026 event from total GMV down to the brand and product level, including how Beauty Steals performed before, during, and after deal day.
Inside the report:
- Ulta 21 Days of Beauty sales performance versus prior years and the pre-sale baseline period.
- Weekday shopping trends and the shift in beauty spending between online and in-store channels.
- Beauty category share and retailer market share movements across the Total Beauty market.
- Brand and subcategory share shifts within Makeup, Hair, Skincare, Fragrance, Bath & Body, and Nail Care.
- Daily Beauty Steals performance, including deal-day sales lift, brand halo effects, and new-to-brand customer acquisition.
Fill out the form to access the full report →
.svg){kind=icon}
