Petco Services Shoppers: How They Shop and Where Their Pet Spend Goes
Published
Oct 29, 2026
Last updated
October 29, 2026
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Petco’s services shoppers spend more on Petco merchandise and visit more often than other Petco shoppers, yet their total pet spend across all retailers is about the same. The difference reflects a larger share of an existing pet budget going to Petco, drawn mainly from specialty rather than mass retailers, and concentrated in Dog Health & Wellness and among shoppers who return for services repeatedly rather than those who visit once.
Download our latest pet retail report to understand how grooming, Vetco and membership shape where pet spend goes.
Pet services have become one of the main ways specialty retailers bring shoppers into stores, and Petco has built one of the largest in-store offerings in the category. For pet brands, that raises a practical question: whether a service visit changes how a shopper buys pet products, or where that spend lands across specialty and mass channels.
Inside the report:
- Petco merchandise spend and trip frequency among services shoppers compared with other Petco shoppers, alongside their total pet spend across all retailers.
- Share of non-service pet spend at Petco, PetSmart, Walmart, Costco, Target and other retailers for each shopper group.
- Petco’s share of category spend in dog and cat food, treats, supplies and health & wellness, including where the gaps are widest and narrowest.
- Petco merchandise spend by service segment, covering grooming, Vetco, membership, and one-time versus repeat service shoppers.
Fill out the form to access the full report →
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