Underwear Market Share Report: 2026 Data on Women’s, Men’s, and Bras
Published
Nov 11, 2026
Last updated
November 11, 2026
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Market share data on US women’s underwear, men’s underwear, and bras, broken down by retailer, brand, and style. See where Victoria’s Secret, Amazon, TikTok Shop, and a new set of brands are gaining ground, and which styles are driving growth.
Download the report for a data-driven view of where innerwear sales are moving.
The US underwear market is shifting. Victoria’s Secret is gaining market share in women’s underwear and bras, Amazon and TikTok Shop are expanding their share of innerwear sales, and a new set of brands is climbing the rankings in men’s and women’s underwear. This report breaks down US underwear market share by retailer, by brand, and by style so you can see exactly where growth is concentrating.
Inside the report:
- Retailer market share trends in women’s underwear, men’s underwear, and bras
- Top 10 underwear and bra brands ranked by market share, with YoY changes
- Style-level share shifts across thongs, boxer briefs, push-up bras, and more
- Brand market share within the fastest-growing underwear and bra styles
Fill out the form to access the full report →
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