MARKET INTELLIGENCE

Resources

Data-backed insights for investors and corporations that need to move fast.

Report

Beauty

Retail

12/17/25

November Beauty Recap: Shifting Momentum Across Makeup, Skincare, Fragrance and Haircare

Get insights into November beauty trends including category performance, top brand rank gainers, and shopper behavior across Sephora Ulta and all major retailers.

Report

Home Improvement

12/16/25

The Home Improvement Holiday Shopper: Insights into Gifting Behavior and Category Spend

Explore holiday gifting trends in Home Improvement with insights on category performance, Gifter Cohort behavior, retailer penetration, and tool category shifts.

Webinar

Cloud

12/9/25

Webinar: Cloud Research and Data - December 2025 Update

Join YipitData's Nick Shields and Shawn Breslin on Wednesday December 17 at 12PM EST as they discuss: An overview of our Cloud datasets - what we see and what we can track Trends in cloud-based AI token consumption trends Marketplace transaction trends - growth for Snowflake, Datadog, Databricks, etc.

Report

Beauty

Retail

11/20/25

October Beauty Recap: Prestige Hair Momentum and Category Shifts Across Sephora & Ulta

October Beauty Recap: Prestige Hair Momentum and Category Shifts Across Sephora & Ulta. YipitData's research team breaks down the data behind the trend.

Report

Pet Care

11/20/25

Evolving Trends in Fresh/Frozen Dog Food: Growth, Competition, and Brand Expansion

The Fresh/Frozen dog food category continues to post strong growth, supported by rising adoption of refrigerated and minimally processed products. In October 2025, Blue Buffalo expanded into the segment with the launch of Love Made Fresh, marking the brand’s debut in the refrigerated space.

Report

Apparel

11/19/25

Evolving Competitive Landscape in Men’s Running Footwear

The men’s running footwear category continues to evolve across major retailers, shaped by renewed brand participation, expanding performance segments, and shifting consumer preferences.

Report

AI & Software

11/17/25

3Q25 Software PM Chartbook

3Q25 Software PM Chartbook. Data-backed consumer insights and market analysis from YipitData's research team.

Report

Beauty

Retail

11/12/25

Prime Big Deal Days 2025 Fuels Beauty Discovery and Customer Acquisition

Amazon’s major sales events remain pivotal moments for the beauty category, consistently driving record-setting results. As consumer shopping patterns normalize post-pandemic, beauty continues to outperform other retail segments on Amazon, underscoring the platform’s growing importance for both established and emerging brands.

Webinar

AI & Software

11/11/25

Webinar: Software Research 4Q Update

Webinar: Software Research 4Q Update. Data-backed consumer insights and market analysis from YipitData's research team.

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