October Beauty Recap: Prestige Hair Momentum and Category Shifts Across Sephora & Ulta

Download our latest Beauty Monthly Recap to uncover how category performance, brand momentum, and shopper behavior evolved across Sephora and Ulta in October.

Prestige hair brands made waves this month, while fragrance continued to lead category growth across beauty. The October recap unpacks how consumers are shifting spend across hair, skincare, and makeup — and how buzzworthy launches are shaping retailer performance.

In this report, you’ll get:

• Key category and subcategory shifts at Sephora and Ulta
• Prestige hair performance highlights led by Moroccanoil and Cécred
• Emerging shopper trends driving engagement across fragrance and skincare
• Insights from October’s retail moments, including Prime Big Deal Days

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