Evolving Trends in Fresh/Frozen Dog Food: Growth, Competition, and Brand Expansion
The Fresh/Frozen dog food category continues to post strong growth, supported by rising adoption of refrigerated and minimally processed products. In October 2025, Blue Buffalo expanded into the segment with the launch of Love Made Fresh, marking the brand’s debut in the refrigerated space.
Download our latest report to explore how leading pet food brands and retailers are shaping the Fresh/Frozen dog food category through 2025.
The Fresh/Frozen dog food segment continues to expand, driven by broader distribution and rising consumer adoption of refrigerated pet food. With strong growth across retail and direct-to-consumer channels, leading brands are evolving their assortments and strategies to compete in this maturing category.
This report examines category growth, brand share movements, and early performance of Blue Buffalo’s Love Made Fresh launch—offering a closer look at the competitive dynamics shaping one of the fastest-growing areas in pet.
In this report, you’ll get:
- Category growth and maturing momentum across channels
- Competitive share shifts among leading Fresh/Frozen brands
- Shopper migration patterns fueling Love Made Fresh adoption
- Love Made Fresh early SKU performance and shopper preferences
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