Prime Big Deal Days 2025 Fuels Beauty Discovery and Customer Acquisition
Amazon’s major sales events remain pivotal moments for the beauty category, consistently driving record-setting results. As consumer shopping patterns normalize post-pandemic, beauty continues to outperform other retail segments on Amazon, underscoring the platform’s growing importance for both established and emerging brands.
Download our latest report on Amazon’s Prime Big Deal Days to see how beauty sales, brand performance, and shopper engagement evolved during this year’s event.
Amazon’s Prime Big Deal Days remains one of the most influential sales moments in beauty, driving record engagement and sustained category growth. The 2025 event delivered strong overall performance, with leading beauty brands capitalizing on elevated shopper demand across skincare, makeup, fragrance, and wellness.
This report breaks down how beauty brands performed during the 2025 event, uncovering shifts in shopper behavior, category share gains, and hero products that defined this year’s results.
In this report, you’ll get:
- Beauty category and sales performance during Amazon’s Prime Big Deal Days 2025
- Brand-level trends and top performers across skincare, fragrance, and makeup
- Hero products and pricing strategies driving shopper conversion
- Insights into new-to-brand engagement and evolving beauty purchase behavior
Fill out the form to access the full report →
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