MARKET INTELLIGENCE

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Data-backed insights for investors and corporations that need to move fast.

Report

Beauty

7/10/25

The Shift to Amazon: Unpacking Skincare Spend, Subcategories, and SKU Dynamics

The mass skincare category is undergoing a major shift. While retailers like Target, Walmart, and CVS have traditionally led omnichannel sales, Amazon is gaining momentum in both share and strategic subcategories. This report explores shifts in market share, consumer migration, subcategory trends, and top SKUs to help brands identify growth opportunities and potential risks.

Webinar

E-commerce

7/10/25

US E-Commerce Roundup Webcast: Q2 Recap & Earnings Preview

US E-Commerce Roundup Webcast: Q2 Recap & Earnings Preview. Data-backed consumer insights and market analysis from YipitData's research team.

Report

Apparel

Retail

7/9/25

Target Is Winning Over Walmart Shoppers in Women’s Apparel

Walmart shoppers are increasingly purchasing women’s apparel at Target, particularly in categories emphasizing comfort, fit, and design. This shift, evident in mid-2025 spending data, reflects value-driven consumers prioritizing assortment, brand trust, and product quality.

Report

Home Improvement

7/7/25

Inside the Cleaning Basket: Shopper Trends & Brand Momentum at Home Depot

Our data indicates that over the past two years, Home Depot’s cleaning category has experienced notable shifts across brand share, price tier dynamics, shopper preferences, and category-level momentum. This report explores market trends using omnichannel data to help cleaning brands better understand shopper behavior, top performers, and competitive positioning at Home Depot.

Report

Beauty

Retail

7/2/25

Beauty Insights Report: Fragrance Trends Shaping 2025

As of May, 2025, fragrance is now the top-performing beauty category at Sephora, outpacing skincare, makeup, and hair in year-over-year growth. This momentum reflects broader shifts in where and how shoppers engage with the category and this report explores how consumers are navigating the fragrance space today.

Report

Home Improvement

6/25/25

How Outdoor Shoppers Are Rebuilding Their Baskets in 2025

Outdoor project shoppers are approaching lawn and garden categories differently in 2025. Whether replacing seasonal tools or starting a new yard care routine, today’s consumer is more value-conscious, more bundle-minded, and increasingly willing to switch retailers for compatibility and convenience.

Report

Home Improvement

Retail

6/24/25

Power Tool Shoppers Are Shifting: What Brands and Retailers Need to Know

Power tool shoppers are no longer loyal to just stores — they’re loyal to speed, compatibility, and bundled convenience. Amazon is increasingly becoming the go-to destination for project-ready tool kits, drawing spend away from traditional retailers like Home Depot and Lowe’s.

Report

Beauty

Retail

6/12/25

Beauty Insights Report: Body Moisturizers

The body moisturizers category is undergoing dynamic shifts in both channel performance and brand competitiveness. Amazon and Ulta have emerged as strong gainers. Consumer preferences are trending toward products that deliver visible skincare benefits, with a notable rise in premium-priced offerings.

Webinar

Consumer Goods

6/10/25

Grocery Coverage Webcast

Grocery Coverage Webcast. Data-backed consumer insights and market analysis from YipitData's research team.

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