January Beauty Recap: Retailer Momentum and Category Shifts to Start 2026
January 2026 Beauty Monthly Recap analyzing U.S. omnichannel performance across makeup, skincare, fragrance, and haircare, including Sephora and Ulta sales growth, mass versus prestige trends, top brand rank gainers, subcategory shifts, and leading new product launches.
Download our latest report for a data driven look at January beauty performance across retailers and categories.
January performance metrics highlight meaningful differences in retailer momentum across Makeup, Skincare, Fragrance, and Haircare. Growth varied not only by retailer, but also between Mass and Prestige tiers, signaling evolving competitive dynamics as the year begins.
This report provides a data driven snapshot of category growth trends, brand rank movement, and new product traction across Sephora, Ulta, and the broader retail landscape, helping brands assess performance benchmarks and early 2026 momentum.
In this report, you’ll get:
- Retailer level sales growth trends across core beauty categories
- Mass vs Prestige performance dynamics by category
- Top brand rank gainers within the Top 30 at Sephora and Ulta
- Subcategory growth trends influencing category performance
- New product launches gaining visibility and traction
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