MARKET INTELLIGENCE

Resources

Data-backed insights for investors and corporations that need to move fast.

Research article

Beauty

Retail

7/24/25

Beauty Insights from Amazon Prime Day – July 2025

Explore how beauty shoppers spent during Amazon Prime Day 2025. Get data on category growth, top-selling brands like Tarte and Medicube, and where Amazon gained share from Ulta, Target, and Walmart..

Report

Media & Internet

7/24/25

2Q25 Media & Internet PM Chartbook

2Q25 Media & Internet PM Chartbook. Data-backed consumer insights and market analysis from YipitData's research team.

Report

E-commerce

7/23/25

2Q25 E-Commerce PM Chartbook

2Q25 E-Commerce PM Chartbook. Data-backed consumer insights and market analysis from YipitData's research team.

Report

Home Improvement

Retail

7/22/25

Amazon Data Highlights Movement in OPE Brand Share

The Outdoor Power Equipment (OPE) category is experiencing a shift as shopper preferences evolve and new competitive dynamics emerge. Consumers are increasingly favoring battery-powered solutions, and digital platforms like Amazon are reshaping how brand loyalty is built and retained.

Report

Cloud

7/22/25

2Q25 Cloud PM Chartbook

2Q25 Cloud PM Chartbook. Data-backed consumer insights and market analysis from YipitData's research team.

Webinar

Beauty

7/22/25

Webinar: 1H Beauty Recap 2025 – What’s New, What’s Next

From exclusive launches to evolving shopper behavior, the first half of 2025 brought major shifts to the beauty landscape. Join YipitData as we break down the latest trends in skincare, makeup, and fragrance, with a deep dive into category crossover, product innovation, and the strategies driving loyalty and growth.

Report

Beauty

Retail

7/21/25

Mass Makeup’s Channel Shakeup: Retail and Shopper Realignment

The mass makeup category is undergoing a major shift in how, where, and what consumers buy. As value-conscious shoppers reconsider their routines, we’re seeing changing retailer preferences, subcategory volatility, and rising Amazon-first behaviors—especially among Walmart and Target loyalists.

Report

Beauty

Retail

7/21/25

June Beauty Recap: Category Shifts, Brand Highlights, and Retailer Trends

June Beauty Recap: Category Shifts, Brand Highlights, and Retailer Trends. Data-backed consumer insights and market analysis from YipitData's research team.

Report

Beauty

7/10/25

The Shift to Amazon: Unpacking Skincare Spend, Subcategories, and SKU Dynamics

The mass skincare category is undergoing a major shift. While retailers like Target, Walmart, and CVS have traditionally led omnichannel sales, Amazon is gaining momentum in both share and strategic subcategories. This report explores shifts in market share, consumer migration, subcategory trends, and top SKUs to help brands identify growth opportunities and potential risks.

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