Breaking the Exclusivity Wall: The Data Behind Rare Beauty’s Record-Setting Ulta Launch

Download our latest report for a data driven look at Rare Beauty’s expansion into Ulta and the resulting shifts in makeup category dynamics, shopper behavior, and brand competition.

Rare debuted among the top makeup brands shortly after arriving at Ulta, quickly establishing a presence across key categories such as blush. At the same time, the launch brought a large share of new customers to the brand while also reengaging Ulta shoppers who had not purchased from the retailer in recent periods.

This report examines how Rare Beauty’s retail expansion is influencing category share, shopper acquisition, and basket behavior across the beauty landscape.

In this report, you’ll get:

• Rare Beauty’s early performance following its expansion into Ulta
• Competitive dynamics within the blush category and Rare Beauty’s positioning among makeup brands
• Prior brand spend patterns among Rare Beauty blush shoppers
• Customer acquisition trends tied to Rare Beauty purchases at Ulta
• Basket attachment patterns among Rare Beauty shoppers

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