May Beauty Recap: Mass vs. Prestige Growth and the Brands on the Rise

Your monthly snapshot of beauty sales trends, brand rankings, and category growth — backed by real retail data.

The beauty market doesn't stand still, and tracking it manually across dozens of retailers isn't realistic for most marketing and analytics teams. This report consolidates omnichannel U.S. sales data across makeup, skincare, fragrance, and haircare from major retailers including Sephora, Ulta, Amazon, Walmart, and more, giving brand marketers, retail analysts, and category managers a clear view of monthly performance, year-over-year growth, and shifting competitive dynamics. Whether you're benchmarking your category against the broader market, identifying emerging competitive threats, or shaping next quarter's strategy, this report turns scattered retail signals into one actionable view of the beauty industry's current trajectory.

In this report, you’ll get:

• Category-by-category sales growth across makeup, skincare, fragrance, and haircare, with year-over-year and year-to-date performance benchmarks across all major retailers
• Mass vs. prestige growth trends, showing where consumer spending is shifting between value and premium beauty across every category
• Brand rank movement data, highlighting which brands are gaining the most ground month-over-month and what's fueling their growth
• New product launch tracking, spotlighting the top-performing new releases at leading specialty beauty retailers

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