Holiday 2025 Category Quick Hits: Toys, Electronics, and Footwear Share Shifts

Download our latest report to see how Holiday 2025 reshaped category performance, brand share, and shopper behavior across Toys & Games, Consumer Electronics, and Footwear.

Holiday 2025 revealed clear shifts in where shoppers spent and how brands and retailers performed during peak seasonal demand. This report breaks down how share moved across key categories, highlighting changes versus both YTD and prior Holiday periods.

Across Target, Best Buy, and Nike DTC, the data shows how brand performance evolved during the Holiday season, where shopper overlap emerged across categories, and which brands gained or lost share during peak gifting moments.

In this report, you’ll get:

• Holiday share shifts in Stuffed Toys at Target, versus YTD and prior Holiday periods
• Stuffed Toy shopper cross shopping, highlighting overlap across adjacent subcategories
• TV brand performance at Best Buy during Holiday 2025, compared to YTD and 2024
• Top Holiday SKUs in Stuffed Toys and TVs
• Men’s Athletic Footwear share shifts during Holiday 2025, including Nike DTC performance

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