Barnes & Noble has emerged as a standout performer in the Puzzle category, sustaining growth while retaining a significant share of prior shoppers. Download this report to explore Puzzle market share trends, shopper spending behavior, brand performance, and the retailers and products driving category growth.

A monthly breakdown of beauty industry performance across makeup, skincare, fragrance, and haircare — covering sales growth, mass vs. prestige trends, and the brands gaining the most ground at Sephora, Ulta, and other major retailers.

Download YipitData's latest Pet report analyzing Amazon Pet Days 2026. Explore pet sales trends, category and brand share shifts, shopper purchasing behavior, and product level performance during one of the year's most important pet retail events.

Mother's Day is one of the fragrance industry's most important shopping events, driving significant shifts in retailer performance, gifting behavior, and product demand. Explore the trends that shaped Mother's Day 2026, including fragrance sales growth, retailer share changes, premiumization, and the top SKUs across Sephora, Ulta, Macy's, and more.

Token pricing has become one of the biggest questions in AI as usage surges and model providers compete aggressively on cost. But what do real-world pricing trends actually look like? Drawing on nearly 2 quadrillion annualized tokens across enterprise and developer ecosystems, YipitData examines how effective LLM pricing has evolved in 2026, why headline API rates often miss the full picture, and what the data reveals about the diverging behaviors of enterprises and developers.

Explore how Amazon's Summer Beauty Event influenced Beauty market share, shopper behavior, retailer exposure, category performance, and promotional activity across Skincare, Makeup, Hair, and Fragrance.

Learn how YipitData uses real customer data across adoption, spend, retention, and switching behavior to identify emerging AI and software companies. 

Explore action figure demand trends by age and household income. See which demographics, retailers, and brands are shaping online toy spend in 2026.

Lavender AI, Sketch, and Workable are losing customers. See what YipitData’s B2B spend data reveals about software consolidation and buyer behavior.

Discover the apparel industry trends shaping 2026, from retailer market share shifts and TikTok Shop growth to evolving shopper demographics and private label performance.

YipitData analyzes NBA apparel sales at Dick's Sporting Goods during the 2026 Finals. See which teams, jerseys, and brands are driving fan demand.