Yipit Blog
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Where Artistry Meets Inclusion: Data Insights From MAC Cosmetics’ Sephora Expansion
MAC’s expansion into Sephora is reshaping the prestige beauty landscape. This report explores early brand performance, customer acquisition trends, top-selling SKUs, and competitive dynamics across makeup categories like foundation and lip.
Menopause Support in Women’s Wellness: Market Growth, Product Trends, and Cross-Category Shopping
Menopause support continues to scale within women’s wellness, with shifting demand across Amazon, Walmart, and emerging product formats. This report explores category growth, brand dynamics, and shopper behavior across supplements, vitamins, and adjacent wellness categories.
Apple MacBook Neo Launch: Laptop Market Share and Retail Trends
Apple’s MacBook Neo launch drove shifts in US laptop market share and retailer performance. Explore how Apple, Best Buy, and Target performed across the laptops and notebooks category during the March 2026 launch period.
Is Granola the new leader in AI notetaking?
Granola is outpacing Fathom, Otter, and Fireflies.ai in mid-market AI notetaking — with 3x spend growth and near-zero churn. See what real B2B transaction data reveals.
Q1 2026 Home Goods Market Share Index
Discover how market share shifted across the home goods industry in Q1 2026. Explore rankings of the top 30 retailers, key winners and losers, and the latest trends across online and brick-and-mortar channels.
Footwear Market Trends: Running Shoes Drive Growth as Brand Share Shifts
Running footwear is driving growth in 2025, while lifestyle segments soften and brand share shifts across retailers. Explore the latest footwear market trends, including channel performance, competitive dynamics, and changing consumer spend.
Garden Hoses & Sprinkler Timers at Home Depot: Pricing Shifts, Brand Share, and Key Growth Trends
Explore the latest trends in garden hoses and sprinkler timers at Home Depot, including brand share shifts, pricing dynamics, and evolving shopper behavior shaping Lawn and Garden performance.
March 2026 Beauty Recap: Retail Performance, Emerging Brands & Category Trends
A data-driven look at March 2026 beauty trends, including category performance, retailer dynamics, and the brands gaining momentum across makeup, skincare, fragrance, and haircare.
12 early breakout AI and software companies right now
YipitData's Signals panel tracks ~250,000 vendors to identify breakout AI and software companies. See which early-stage companies show the strongest spend and adoption growth in 2026.
Vitamins and Supplements Trends: Sports Nutrition Growth, Healthy Aging, and Retail Share Shifts
Retail share and category growth in vitamins and supplements are shifting across major U.S. retailers. This analysis explores trends across sports nutrition, healthy aging, and key supplement subcategories.
Laptop & Notebook Market Share Report: Walmart Gains, Apple Performance, and Pricing Trends
This report analyzes key trends in the laptops and notebooks market, including retailer share shifts, brand performance across channels, pricing dynamics, and cross-shopping behavior.
Footwear Market Trends: Running Growth, Brand Share Shifts, and Changing Consumer Spend
Explore the latest footwear market trends, including channel performance, retailer share shifts, category dynamics, and consumer behavior across leading brands and retailers.