MARKET INTELLIGENCE

Resources

Data-backed insights for investors and corporations that need to move fast.

Report

Beauty

5/14/26

Discounts, Demand & Discovery: Sephora & Ulta Spring 2026 Sale Recap

YipitData analyzes Sephora and Ulta’s Spring 2026 sales events to uncover shifts in beauty market share, ecommerce behavior, category trends, top gaining brands, and winning SKUs across makeup, skincare, fragrance, and hair care.

Blog

AI & Software

AI & Software Private Investors

5/13/26

AI Early Adopter Series: How AI Is Reshaping Software Budgets in 2026

YipitData tracks 100 AI early adopters' real software spend. The finding: AI isn't replacing SaaS, but it is slowing it. See the data and interview takeaways.

Blog

AI & Software

AI & Software Private Investors

5/13/26

Who’s Winning Compliance AI in 2026: Vanta or Drata?

YipitData Signals data across 1,300+ companies shows Vanta dominating mid-market compliance spend while Drata leads enterprise adoption and spend in 2026.

Report

Consumer Electronics

5/12/26

TV Industry Trends: Larger Screen Sizes, Value-Driven Shifts, and the Growth of 98” TVs

Explore the latest TV shopper trends, including shifts toward larger screen formats, value-oriented television brands, evolving pricing dynamics, and accessory attachment behavior across the TV category.

Report

Beauty

5/6/26

Where Artistry Meets Inclusion: Data Insights From MAC Cosmetics’ Sephora Expansion

MAC’s expansion into Sephora is reshaping the prestige beauty landscape. This report explores early brand performance, customer acquisition trends, top-selling SKUs, and competitive dynamics across makeup categories like foundation and lip.

Report

Personal Care

Retail

5/5/26

Menopause Support in Women’s Wellness: Market Growth, Product Trends, and Cross-Category Shopping

Menopause support continues to scale within women’s wellness, with shifting demand across Amazon, Walmart, and emerging product formats. This report explores category growth, brand dynamics, and shopper behavior across supplements, vitamins, and adjacent wellness categories.

Report

Consumer Electronics

Retail

5/4/26

Apple MacBook Neo Launch: Laptop Market Share and Retail Trends

Apple’s MacBook Neo launch drove shifts in US laptop market share and retailer performance. Explore how Apple, Best Buy, and Target performed across the laptops and notebooks category during the March 2026 launch period.

Research article

Apparel

4/30/26

Footwear Market Trends 2026: Running Shoes Drive Growth as Brand Share Shifts

Running footwear is driving growth in 2025, while lifestyle segments soften and brand share shifts across retailers. Explore the latest footwear market trends, including channel performance, competitive dynamics, and changing consumer spend.

Report

Home Improvement

4/30/26

Q1 2026 Home Goods Market Share Index

Discover how market share shifted across the home goods industry in Q1 2026. Explore rankings of the top 30 retailers, key winners and losers, and the latest trends across online and brick-and-mortar channels.

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