Published Date:
July 28, 2026
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Worthington Enterprises is a designer and manufacturer of market-leading brands, operating with two primary business units: Building Products and Consumer Products. Its Consumer Products segment includes products within tools, outdoor living and celebrations categories—many of which fall within Home Improvement, where reliable market data has traditionally been scarce.
As the business grew, teams across Consumer Insights, Analytics, and M&A faced questions traditional data sources couldn’t answer. Traditional syndicated sources weren’t sufficient, and existing research was often outdated, costly, or incomplete. With conversations ramping up with major retailers and an internal push to elevate its data maturity, Worthington began exploring alternative data sources, leading them to YipitData.
Worthington aimed to become a more strategic and differentiated vendor by using data across every stage of their retail partnerships. The Company sought to reinforce leadership in legacy categories while accelerating growth for newer, challenger brands in order to support placement strategies, inform pitches, and validate performance.
Unfortunately, existing resources were limited—relying on fragmented market intelligence, POS data, or costly, quickly outdated research. Worthington recognized the need to move beyond traditional sources and invest in alternative data. They needed a partner who could deliver a comprehensive market view, flexibility in analytics, and the ability to align with their business logic.
YipitData provided Worthington with a dual-impact solution: a user-friendly dashboard for quick sales performance and shopper insights, and a flexible, Snowflake-compatible data feed that integrated seamlessly into their internal analytics infrastructure.
Key factors that made YipitData a strong fit included:
YipitData quickly became a core part of Worthington’s analytics stack, driving real business wins across growth areas:
One of the company’s brand teams used YipitData to uncover a larger than expected brick and mortar opportunity for a category expansion project they planned to launch online . Armed with this data, they shifted their launch from direct-to-consumer to retail, ultimately securing placement in 3,000 stores at their largest retail partner.
Worthington used YipitData insights to support a new assortment strategy despite a soft demand cycle.
The data validated that a higher price point product performed well in a subset of stores. Using this insight, Worthington demonstrated how scaling this strategy could help grow a stagnant category. The retailer ultimately expanded the approach, awarding Worthington placement in 350 new stores and establishing them as category captain, positioning them as a long-term strategic partner.
After store managers at a major home improvement retailer flagged regional demand for specialized tools, Worthington used YipitData to identify the top three markets offering the largest opportunity. This informed a targeted localization effort, leading to bay optimization and the placement of 3–5 niche SKUs tailored to local contractor needs.
The initiative helped the retailer address a specific market gap and gave Worthington early momentum with the buying team in a high-priority account, aligning with the retailer’s broader localization strategy.
“Partnering with YipitData has opened up previously inaccessible industry and retailer data to create a broad and accurate view of our market landscape, which continues to enable high-conviction decision-making and external proposals.”
The world’s top brands and investors trust YipitData to spot what’s next and move faster.
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