From Anecdotes to Insights: Fiskars' Data-Driven Approach to Garden Tools

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  • Data-into-actionable insights to grow: Fiskars leveraged YipitData’s real-time insights to help retailers to grow the categories, understand key drivers behind changes, and focus on high-impact opportunities.
  • Reinforced Industry Leadership: Fiskars leveraged data to enhance its reputation as a thought leader and provide valuable insights to customers and retailers.
  • Timely Seasonal Insights: YipitData’s short latency enabled Fiskars to stay on top of recent changes, seasonality trends and conduct timely analysis.

ABOUT FISKARS

Founded in 1649 in Finland, Fiskars is a global leader in design-driven tools, making it one of the oldest businesses in the Western world. The company offers a broad range of products for indoor and outdoor living, with a particular emphasis on ergonomically designed, smart technology-enabled gardening tools. Fiskars products are widely available through major retailers like Amazon, Home Depot, Walmart, Ace Hardware, Lowe’s, Target, Tractor Supply, and more.

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THE CHALLENGE

Prior to partnering with YipitData, Fiskars’ relied on high-level market data from their previous provider, which lacked product and customer level granularity. As a recognized leader in the gardening category, they aimed to set the standard for actionable insights to guide internal decisions, and to provide insights for their customers and partners.

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YIPITDATA SOLUTION

After evaluating several data providers, Fiskars chose YipitData for its detailed, item-level insights and product analysis down to the SKU-level, along with its 15-day latency period. This allowed them to see near real-time data on emerging trends and identify drivers behind changes in the market.

Using these insights, they were able to respond swiftly to market shifts and prioritize resources with the most impact on driving additional revenue.

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IMPACT

By leveraging YipitData insights, Fiskars has been successfully able to show retailers how Fiskars can best help to grow the category with specific actionable recommendations including for example stronger regionalization of assortment. Additionally, Fiskars reinforced its position as a trusted category leader across their customers, providing them with valuable insights both at a detailed and thought-leadership level. This data-driven approach led Fiskars to more informed decision-making and greater success in the market.

“With YipitData’s granularity we are able to turn data into actionable insights to help retailers to grow the category.”

Anu Höysniemi
Former Senior Director, Category Management and Analytics
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