home improvement

Know your home improvement category, from Pro vs. DIY shopping to durables

Track market share and shopper behavior across every channel that matters, from Home Depot to Lowe’s and beyond.

See the data you can’t get anywhere else
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Trusted by 650+ investors, brands, and retailers.

TRUSTED BY 650+ RETAILERS, BRANDS, AND INVESTORS

“YipitData helps you make data-backed decisions on what products to show when you have line reviews or you’re developing for your own lines. It didn’t tell us what to do, but using YipitData, we came up with this brand new innovation.”

—
VP Marketing & Consumer Experience
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"By using YipitData, we can better detect real-time business insights leading into quarterly earnings and other major investor engagements."

—
SVP and Head of Investor Relations
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“With YipitData’s granularity we are able to turn data into actionable insights to help retailers to grow the category.”

—
Former Senior Director, Category Management and Analytics
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“Partnering with YipitData has opened up previously inaccessible industry and retailer data to create a broad and accurate view of our market landscape, which continues to enable high-conviction decision-making and external proposals.”

—
Sr. Manager of Consumer Products Analytics
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Built for home improvement’s biggest gaps

SKU-level blind spots:

Traditional panels can't measure performance down to the SKU across retailers like Home Depot and Lowe’s.

Pro vs. DIY behavior:

Professional (contractors, plumbers, landscapers) and DIY builders shop differently, but most data sources blend the two into a single, less useful number.

Lower turn, durable categories:

Insufficient sample sizes make analyzing sub-markets at a granular level a major challenge.

Seasonal demand that’s hard to see:

Spend spikes around specific moments (Father's Day, storm season, holiday projects).

Proprietary data at the core

YipitData combines a proprietary consumer panel of 12M+ shoppers with physical and email receipts, credit card, and web-scraped data, refreshed daily.

12M+active consumer panelists
50,000+retailers & brands covered
40+always-on data sources

How did Father's Day 2026 shopping impact grills, hand tools, power tools, and outdoor power equipment?

What's driving brand and e-commerce share shifts in kitchen, bathroom, and shower faucets?

Your key
questions,
answered

How did Prime Day 2026 reshape category and retailer performance across Home Improvement?

In a fast market, move faster

Market share

Contextualize your performance with sales data by competitor brand across key retailers including Amazon, Home Depot, and Lowe's.

Shopper insights

Anticipate customer needs by understanding purchasing patterns, wallet share, loyalty, frequency, and cross-purchasing.

Pro’s insights

Exclusive Pro's insights on category trends and behavior diagnostics using our proprietary panel no other provider can match.

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