MARKET INTELLIGENCE

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Data-backed insights for investors and corporations that need to move fast.

Blog

AI & Software

3/19/26

Are companies leaving CodeRabbit for Greptile?

Greptile's customer count grew 4x in nine months — but our spend data shows zero switches from CodeRabbit. See how Greptile, CodeRabbit, Sourcegraph, and Qodo compare by ACV and adoption.

Report

Beauty

3/18/26

February Beauty Recap: Retail Performance and Category Growth Trends

Explore beauty category growth and retail performance in February, including shifts in brand rankings and category mix across Makeup, Skincare, Fragrance, and Haircare.

Report

Consumer Electronics

3/17/26

Best Buy Presidents Day Sale 2026: TV Share & Promotion Trends

Explore television brand performance during the 2026 Best Buy Presidents Day Sale, including market share shifts, promotional coverage, and discount depth across major TV brands.

Report

Toys & Games

Retail

3/17/26

Pokémon: Shopper Repeat Behavior and Cross Shopping Trends

This report analyzes Pokémon cards shopper behavior across major retailers, highlighting repeat purchasing trends, card game market share shifts, and how Pokémon buyers cross shop across retailers and toy categories.

Report

Personal Care

Retail

3/16/26

Vitamins and Supplements Trends: Sports Nutrition, Healthy Aging, and Retail Share Shifts

Explore VMS category trends, sports nutrition growth, creatine demand, and retailer share shifts shaping the vitamins and supplements market.

Report

Apparel

3/16/26

Super Bowl Spotlight: Evaluating Zara’s Sales Impact Following Bad Bunny’s Appearance

This report analyzes Zara’s sales performance following Bad Bunny’s Super Bowl appearance, examining shifts in shopper purchasing behavior, average order value, and apparel category demand.

Blog

AI & Software

3/12/26

Is AI Replacing SaaS? Here’s What the Data Shows

AI early adopters cut Asana and Monday.com spend by ~50%. But enterprise companies expanded it. YipitData's panel data reveals who's really replacing SaaS — and who isn't.

Report

Home Improvement

3/12/26

When the Snow Hits: How Winter Storms Shift Generator and Snow Blower Demand

When the Snow Hits: How Winter Storms Shift Generator and Snow Blower Demand. Data-backed consumer insights and market analysis from YipitData's research team.

Report

Beauty

3/11/26

Breaking the Exclusivity Wall: The Data Behind Rare Beauty’s Record-Setting Ulta Launch

Breaking the Exclusivity Wall: The Data Behind Rare Beauty's Record-Setting Ulta Launch. Explore Rare Beauty's Ulta launch through data on category share, shopper acquisition, blush trends, and cross-brand purchasing behavior.

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