June 2026 Toy Market Recap: Action Figures, Dolls, Games & More

Download our latest report to explore the trends, brands, and products shaping the U.S. toy market.

We're excited to introduce our new Toy Monthly Recap, a recurring report designed to help brands stay on top of the latest trends shaping the U.S. toy market. Each edition provides a timely snapshot of category performance, retailer momentum, brand rankings, and new product launches across key toy categories, helping you monitor how the market is evolving month to month.

In this report, you’ll get:

• Sales trends across action figures & collectibles, dolls & plush, toys, and games, including growth across leading U.S. retailers.
• Subcategory and retailer growth trends across key toy categories, highlighting shifts in category performance and retailer contributions.
• Top brand rank gainers across the toy market, featuring brands climbing the rankings across action figures, dolls & plush, toys, and games.
• Top new product launches at major retailers, showcasing the latest products gaining traction across the toy market.

Fill out the form to access the full report →