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Research article

Personal Care

Retail

4/15/26

Vitamins and Supplements Trends: Sports Nutrition Growth, Healthy Aging, and Retail Share Shifts

Retail share and category growth in vitamins and supplements are shifting across major U.S. retailers. This analysis explores trends across sports nutrition, healthy aging, and key supplement subcategories.

Report

Consumer Electronics

4/14/26

Laptop & Notebook Market Share Report: Walmart Gains, Apple Performance, and Pricing Trends

This report analyzes key trends in the laptops and notebooks market, including retailer share shifts, brand performance across channels, pricing dynamics, and cross-shopping behavior.

Report

Apparel

4/13/26

Footwear Market Trends: Running Growth, Brand Share Shifts, and Changing Consumer Spend

Explore the latest footwear market trends, including channel performance, retailer share shifts, category dynamics, and consumer behavior across leading brands and retailers.

Report

Pet Care

4/9/26

TikTok Shop Pet Supplies Report: Category Growth, Subcategory Trends, and Top Brand Performance

Pet Supplies is rapidly scaling on TikTok Shop, driven by strong demand across core subcategories and shifting brand dynamics. Explore how category growth, subcategory trends, and emerging leaders are shaping the competitive landscape.

Report

Home Improvement

4/9/26

French Door Refrigerator Market Share Trends: Brand Shifts Across Costco, Lowe’s and Home Depot

French door refrigerator market share is shifting across major retailers, with gains from GE, Frigidaire, and KitchenAid. Explore where share is moving and how brand performance is evolving across Lowe’s, Home Depot, Costco, and Best Buy.

Blog

AI & Software

AI & Software Private Investors

4/9/26

ElevenLabs is dominating voice AI — can anyone catch up?

New Signals data shows ElevenLabs dominating voice AI adoption, usage, and spend across 1,300+ companies. See how Murf AI, LOVO, and others compare.

Report

Apparel

4/8/26

Kohl’s and Tween Apparel Trends: The Growing Role of Private Label Brands

A data driven look at girls’ apparel market trends, including retailer market share shifts, private label growth, and how shopper spend is distributed across Amazon, Target, Walmart, and specialty retailers.

Report

Home Improvement

4/7/26

Plumbing Report: Toilets and Faucets Performance, Pricing, and Cross Purchase Trends at Home Depot and Lowe’s

Explore how toilets and faucets are performing at key retailers, including brand share trends, toilet pricing shifts, and cross category purchasing behavior across key plumbing products.

Report

Personal Care

4/6/26

Magnesium Supplements Trends: Walmart Share Shifts, Shopper Engagement, and Cross-Category Behavior

Magnesium supplements are driving growth within VMS, with shifting shopper behavior, retail dynamics, and cross category engagement shaping the category.

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