MARKET INTELLIGENCE

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Data-backed insights for investors and corporations that need to move fast.

Report

Beauty

Retail

6/16/26

Mother’s Day 2026 Fragrance Trends: Gift Sets, Premiumization & Retailer Share Shifts

Mother's Day is one of the fragrance industry's most important shopping events, driving significant shifts in retailer performance, gifting behavior, and product demand. Explore the trends that shaped Mother's Day 2026, including fragrance sales growth, retailer share changes, premiumization, and the top SKUs across Sephora, Ulta, Macy's, and more.

Blog

AI & Software

AI & Software Private Investors

6/15/26

What Can Nearly 2 Quadrillion Annualized Tokens Tell Us About LLM Pricing Trends?

Token pricing has become one of the biggest questions in AI as usage surges and model providers compete aggressively on cost. But what do real-world pricing trends actually look like? Drawing on nearly 2 quadrillion annualized tokens across enterprise and developer ecosystems, YipitData examines how effective LLM pricing has evolved in 2026, why headline API rates often miss the full picture, and what the data reveals about the diverging behaviors of enterprises and developers.

Report

Beauty

6/11/26

Momentum in Beauty: Inside Amazon’s Summer Beauty Event

Explore how Amazon's Summer Beauty Event influenced Beauty market share, shopper behavior, retailer exposure, category performance, and promotional activity across Skincare, Makeup, Hair, and Fragrance.

Blog

AI & Software

AI & Software Private Investors

6/10/26

Beyond Headcount Data: A Better Way to Spot AI and Software Breakouts

Learn how YipitData uses real customer data across adoption, spend, retention, and switching behavior to identify emerging AI and software companies.

Report

Toys & Games

6/10/26

Action Figure Consumer Demographics: How Affluent Adult Shoppers Are Driving Category Growth

Explore action figure demand trends by age and household income. See which demographics, retailers, and brands are shaping online toy spend in 2026.

Blog

AI & Software

6/8/26

Three AI & Software Companies Losing Momentum

Lavender AI, Sketch, and Workable are losing customers. See what YipitData’s B2B spend data reveals about software consolidation and buyer behavior.

Report

Apparel

6/5/26

Where Apparel Growth Is Headed in 2026: TikTok, Private Label, and the Shift in Consumer Spending

Discover the apparel industry trends shaping 2026, from retailer market share shifts and TikTok Shop growth to evolving shopper demographics and private label performance.

Blog

Apparel

6/3/26

NBA Finals 2026: What Apparel Sales Data Reveals About Fan Demand at Dick's Sporting Goods

YipitData analyzes NBA apparel sales at Dick's Sporting Goods during the 2026 Finals. See which teams, jerseys, and brands are driving fan demand.

Webinar

Pet Care

6/1/26

Trends Reshaping Pet: Fresh Food, Private Label & Wellness

Explore how the pet food landscape is evolving, from Costco's fresh dog food launch and Tractor Supply's private label expansion to rising demand in pet vitamins and supplements, with insights into shifting consumer purchasing habits, autoship behavior, and what these trends mean for brands and retailers.

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