Trends Reshaping Pet: Fresh Food, Private Label & Wellness

report summary

Explore how the pet food landscape is evolving, from Costco's fresh dog food launch and Tractor Supply's private label expansion to rising demand in pet vitamins and supplements, with insights into shifting consumer purchasing habits, autoship behavior, and what these trends mean for brands and retailers.

Join YipitData on June 25 @ 1pm ET for a look at the evolving pet care landscape, with a focus on the trends reshaping pet food.

We’ll explore how retailers like Costco and Tractor Supply are driving growth through fresh food innovation and expanding private label offerings, alongside a deep dive into the growing vitamins & supplements category. From Costco’s launch of refrigerated dog food to the rise of autoship behavior in pet wellness, this session will unpack how consumer purchasing habits are shifting—and what it means for brands and retailers moving forward.

What you’ll take away:

An overview of key trends shaping the pet food and pet wellness categories
Insights into the growth of fresh and frozen dog food, including Costco’s Kirkland Signature fresh food launch
A look at Tractor Supply’s private label strategy and how retailer-owned brands are performing within the pet category
Trends in cat and dog vitamins & supplements, including top indication claims and autoship or subscription behavior

Having trouble registering? Please email us at insights@yipitdata.com.