July 2026 Beauty Monthly Recap: Category Growth and New Product Trends

Download this report to see how beauty sales, brand rankings, and new product trends shifted across Sephora, Ulta, and the broader market in July 2026.

The beauty market remains one of the most closely watched categories in U.S. retail, with performance varying by brand, category, and retailer. As mass and prestige dynamics continue to shift at Sephora and Ulta, understanding where sales momentum is building has become increasingly important for teams shaping strategy in this space. This report offers a data backed view of where the beauty category is heading.

In this report, you’ll get:

• Sales growth and YTD trends across Makeup, Skincare, Fragrance, and Haircare, by retailer
• Brand rank movement, showing the top gainers within the Top 30 at Sephora and Ulta
• Mass and prestige growth trends, including subcategory performance like EDP, wash care, and styling and treatment
• Top new products at Sephora and Ulta, based on July 2026 performance

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