Beauty Insights Report: Body Moisturizers

Download our latest report on how shoppers are reshaping the body moisturizer category.

From breakout brand launches to shifting retailer dynamics, the body moisturizer space is evolving fast—and shoppers are at the center of it all.

This report uses 2025 transaction data to analyze how consumers are spending across Ulta, Amazon (1P+3P), Sephora, and more. It highlights brand momentum, basket behavior, and pricing trends that reflect broader shifts in how beauty routines are being built.

What’s inside:

• Which retailers are gaining and losing share in the body moisturizers category
• The rise of Sol de Janeiro, MAELYS, and Saltair—and what it means for legacy brands
• How shoppers are pairing moisturizers with fragrance, and what drives attach rates
• SKU-level trends showing a recent focus on benefit-led offerings
• How premiumization is reshaping the category’s pricing landscape

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