2H 2025 Beauty in Review – Trends and Strategies that Shaped the Market

Join YipitData on February 3 at 11:00 AM ET for a data-driven look at how the beauty market evolved in the second half of 2025. Our beauty team will break down the biggest launches, pricing and promotional shifts, and the dynamics separating winning brands from the rest – including how prestige and mass brands performed, how retailers approached key shopping moments, and how shopper behavior shifted across channels and demographics. We’ll highlight what worked, what changed, and how brands can use these insights to prioritize opportunities and drive success in 2026.

What you’ll take away:

• A high-level overview of the key beauty market trends from the second half of 2025, including major launches and evolving dynamics between prestige and mass
• An exploration of key pricing and promotional trends across major shopping moments, and what they reveal about shifting shopper behavior
• A look at how leading brands differentiated themselves through assortment, channel presence, and retailer performance dynamics
• A deeper understanding of who today’s beauty shoppers are across key demographics, and how they engage across categories and purchase occasions in today’s beauty landscape

Having trouble registering? Please email us at insights@yipitdata.com.

Speakers