December Beauty Recap: Diverging Performance Across Makeup, Skincare, Fragrance, and Haircare

Download our latest report to see how December beauty trends shifted across categories, with year end brand movement and changing shopper behavior at Sephora, Ulta, and across mass retailers.

December marked a turning point for beauty as category performance diverged heading into year end. From changing momentum across makeup and skincare to evolving gifting dynamics in fragrance and haircare, this report examines how shopper demand and brand rankings shifted during the final month of the year, setting the stage for early 2026.

In this report, you’ll get:

• Category sales trends across makeup, skincare, fragrance, and haircare in December
• Retailer dynamics across Sephora, Ulta, and key retailers
• Top brand rank gainers by retailer
• Notable new product launches gaining traction at Sephora and Ulta
• Mass and prestige growth patterns by category and retailer

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