Amazon Prime Day October 2025: Shopper Trends, Category Shifts & Retailer Performance

Download our latest report for a data-driven breakdown of the 2025 Prime Day event — highlighting retailer performance, category dynamics, and how shopper trends are reshaping spend across major deal weeks.

This report examines how event-week performance compared year over year, which categories captured the most share, and how price sensitivity and basket behavior evolved amid changing promotional strategies.

What’s in the Report:

• Sales event lift performance across Amazon, Target, and Walmart
• Category-level insights across Electronics, Home, and Home Improvement
• Shifts in shopper spend by price tier, basket size, and order value
• Year-over-year comparisons highlighting evolving Prime Day trends

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