Nail Care Market Trends 2026: Press-On Nails Retail Data & Growth

Download this report to get the latest data on where nail care growth is coming from, and which formats, retailers, and brands are leading it.

The U.S. nail care market reached $4.7 billion in GMV over the past year, driven by a clear shift toward press-ons and at-home formats, growing share for Amazon and TikTok Shop, and a wave of challenger brands gaining ground. This report uses transaction-level retail data to break down exactly where that growth is happening and what's driving it.

In this report, you’ll get:

• Nail care market size and year-over-year growth
• Retailer share shifts, including Amazon and TikTok Shop's role in the category
• Subcategory growth across press-ons, nail art, nail glue, and enamel
• Brand share and competition within the press-on segment
• Consumer demographics, style trends, and repeat purchase behavior

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