Home Improvement
7/7/25
Inside the Cleaning Basket: Shopper Trends & Brand Momentum at Home Depot
report summary
Our data indicates that over the past two years, Home Depot’s cleaning category has experienced notable shifts across brand share, price tier dynamics, shopper preferences, and category-level momentum. This report explores market trends using omnichannel data to help cleaning brands better understand shopper behavior, top performers, and competitive positioning at Home Depot.
Download our latest report to explore how the cleaning category is evolving—and how shopper preferences are reshaping the aisle at Home Depot
This report uses transaction data from 2024 through mid-2025 to analyze where and how Home Depot shoppers are spending in the all-purpose cleaner category. It highlights shifts in price tier dynamics, brand performance, and basket composition—revealing what’s resonating in today’s premiumizing, format-driven cleaning market.
What’s inside:
- Which cleaning subcategories are softening—and which remain key growth drivers
- The brands—like Harris, Crocodile Cloth, and Bar Keepers Friend—gaining traction
- Best-selling SKUs and attachment trends that reveal how shoppers build their baskets
Fill out the form to access the full report →
.svg){kind=icon}
Download the report
Share this page:
.svg)
