Amazon Prime Day 2025: Home Improvement Performance Unpacked

Download our latest report to explore how Amazon’s  Prime Day event influenced shopping behavior across Home & Garden categories—from retailer performance shifts to changes in category momentum.

From July 8–11, 2025, Prime Day drove meaningful movement in home-related spend. This report leverages omnichannel data to break down how key players—Amazon, Home Depot, and Lowe’s—performed across categories like Outdoor Cooking, Gardening, and Tools. See which product areas gained traction, how consumer focus evolved, and what it signals for the back half of the year.

What’s in the Report

• Retailer trends across Prime Day vs. baseline
• Category-level shifts in Garden, Kitchen, and Tools
• Top-selling products driving GMV
• What Prime Day behavior tells us about where demand is headed next

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