Amazon Data Highlights Movement in OPE Brand Share
The Outdoor Power Equipment (OPE) category is experiencing a shift as shopper preferences evolve and new competitive dynamics emerge. Consumers are increasingly favoring battery-powered solutions, and digital platforms like Amazon are reshaping how brand loyalty is built and retained.
Download our latest report to uncover how consumers are navigating the OPE category—from battery-powered brand gains on Amazon to lawn mower spend shifting to Lowe’s.
This report analyzes transaction data from 2022 through mid-2025 to examine how shopper preferences and retailer performance are evolving in the Outdoor Power Equipment space. With rising interest in battery-compatible ecosystems and shifts in retailer loyalty, brands are navigating a dynamic landscape driven by convenience, versatility, and value.
We break down category-level changes across platforms like Amazon, Home Depot, and Lowe’s—identifying how shoppers engage with top SKUs, attach complementary products, and move spend between channels.
What’s inside:
- Top brand share trends on Amazon, including EGO, Greenworks, and Westinghouse
- Top-selling OPE SKUs year-to-date
- Basket affinity insights from cordless string trimmers shoppers at Home Depot
- Lawn mower conversion patterns among Walmart and Home Depot shoppers at Lowe’s
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