2026 Suncare Market Trends: Amazon Growth, Premiumization & Skincare-Led Innovation

Download this report to see how brands and retailers can navigate a suncare market that's shifting online, trading up, and expanding beyond summer.

The U.S. suncare market, spanning face sunscreen, body sunscreen, and after-sun care, continues to grow and evolve. This report breaks down where that growth is coming from: retailer and channel shifts, brand-level winners, format and claims innovation, and evolving seasonality. Whether you're a sunscreen brand, retailer, or beauty industry analyst, this report offers a data-driven view of where the suncare and SPF makeup markets are headed.

In this report, you’ll get:

• Suncare market size, sales trends, and YoY growth by segment: face sunscreen, body sunscreen, and after-sun care
• Retailer market share analysis, including Amazon's suncare growth, and retailer-level sales trends
• Suncare brands gaining share, highlighting the fastest-growing sunscreen and after-sun care brands
• Seasonality trends, product format innovation, and the shift toward premium and prestige sunscreen products
• Consumer demographics, SPF product claims analysis, and whitespace opportunities in skincare and SPF in makeup

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