Track retail consumer behavior and sub-category trends, with transaction-level data from 12M+ real shoppers.
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“Decisions that we make at Walmart need to be rooted in the customer. Many data inputs go into those decisions, including data we get from YipitData.”
“YipitData provides visibility into competitive performance and category trends, strengthening our insights and helping us make more informed, data-driven decisions.”
Stitching together share and shopper data across dozens of retailers and channels.
Traditional providers don’t show private label or retailer-exclusives, leaving a growing share of the market unseen.
Using traditional methods, conducting a complete retail market analysis takes days or weeks.
Multiple specialized vendors, each covering a different slice of the market, rarely agree.
YipitData combines a proprietary consumer panel of 12M+ shoppers with physical and email receipts, credit card, and web-scraped data, refreshed daily.
What brands are trending across retailers? Are private label brands growing or shrinking?
Where else are my customers shopping?
Your key
questions,
answered
How did Amazon Prime Day 2026 reshape spending across categories and retailers?
When they leave my store to shop elsewhere, what products are they buying?
Contextualize your performance with sales data by retailer, brand, and channel across key categories, in near real-time.
Anticipate customer needs by understanding their purchasing patterns, wallet share, and loyalty.
Get full visibility into SKU-level performance across every channel and coverage where traditional panels don’t measure.
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