Who's Winning Fresh & Frozen Dog Food? A Detailed 2026 Retailer & Brand Breakdown

Download this report to see how Fresh and Frozen dog food is growing, which retailers and brands are gaining share, and what new products are shaping the category in 2026.

Fresh and Frozen dog food reached $2.8 billion in sales and grew 13% year-over-year, even as the broader dog food market held flat. Using transaction-level data across online and brick-and-mortar retailers, this report unpacks the retailer and brand dynamics behind that growth, from The Farmer's Dog's continued lead in direct-to-consumer to Walmart and Costco's expanding presence in mass and club retail.

In this report, you’ll get:

• Fresh and Frozen dog food sales growth and category share compared to the broader dog food market
• Retailer share shifts across direct-to-consumer, mass, and club channels, including Walmart, Costco, and The Farmer's Dog
• Retailer and brand contribution to Fresh and Frozen category growth
• Brand-level growth trends, from Freshpet and The Farmer's Dog to smaller entrants like Blue Buffalo, Kirkland Signature, and Jinx
• New product launches by retailer, including private-label and branded Fresh and Frozen introductions

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