The Rise of Adult Toy Shoppers: 2026 Toy Industry Trends & Consumer Market Insights
Adult shoppers are becoming one of the toy industry's fastest-growing consumer segments, driving demand across hobby, collector, and gaming categories. This report examines the demographics, category trends, retail channel shifts, shopper behavior, and brand performance shaping the Kidult opportunity, helping toy manufacturers, retailers, and industry professionals better understand where growth is occurring and how consumer purchasing patterns continue to evolve.
Download the report for an in-depth look at the consumer trends driving the growing Kidult opportunity.
The Kidult segment continues to fuel growth across the toy industry. This report brings together exclusive consumer data on demographics, category performance, retail channels, shopper behavior, and leading brands to help toy manufacturers and retailers better understand this evolving market.
In this report, you’ll get:
- Adult toy shopper demographics, including age, household income, and household composition
- Category share trends in Building & Construction Toys and Card Games
- Building Toy and Card Game shopper behavior, including purchase frequency, spend, and engagement by age
- Retail channel shifts, brand share, and top-performing SKUs
Fill out the form to access the full report →
.svg){kind=icon}
Download the report
.svg)
