Toys & Games
September 2026
Summer 2026 Toy Market Report: A Deep Dive Into Water Play and Outdoor Toys Categories
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summary
A data driven breakdown of GMV growth, retailer share, and brand performance across the Water Play Equipment, Water Play Toys, and Water Blasters categories in the U.S. toy market.
Download This Report to Uncover Growth Trends, Retailer Share, and Brand Rankings in the Water Play and Outdoor Toy Market
As the summer season wraps up, a clear picture emerges of which toy categories captured consumer demand and which brands and retailers came out ahead. This report provides a data driven analysis of how the Water Play Equipment space performed over the season, offering brands, retailers, and investors a retrospective view of category growth, competitive positioning, and market share shifts.
In this report, you’ll get:
- Category level GMV growth comparison across Water Play Equipment, Water Play Toys, and Water Blasters
- Retailer market share across Amazon, Walmart, Target, Sam's Club, and Dollar General
- Monthly brand share trends within the Amazon water play category
- Basket attachment analysis for adjacent categories purchased alongside this segment
- Product level rankings of top performing listings within Water Play Equipment on Amazon
Fill out the form to access the full report →
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