Toys & Games
September 2026
August 2026 Toys Monthly Recap: Action Figures, Dolls, Games & Category Sales Trends
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summary
The August 2026 Toys Monthly Recap covers sales performance across action figures & collectibles, dolls & plush, toys, and games at major retailers including Amazon, Walmart, Target, and Five Below. The report includes category sales growth, ASP changes, brand rank gainers, and top new products by retailer.
Download Our Report to Get the Latest Trends Across Toy Categories
This month's report breaks down where brands and retailers are gaining ground across action figures, dolls & plush, toys, and games heading into the holiday season. See which brands are climbing the ranks, which retailers are driving category growth, and which new products are leading the charge this month.
In this report, you’ll get:
- Category sales growth, ASP changes, and top GMV retailer performance across all four toy subcategories
- Brand rank gainers within the top 30, including standout movers like Bidobibo, Fairfield, and My Mini
- Subcategory and merchant trends driving category growth, from collectible toys to trading card games
- Top new products by retailer, including standout launches from Pokémon, LEGO, and Barbie
Fill out the form to access the full report →
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