Home Improvement
September 2026
Webinar: Summer 2026 Lawn & Garden - What Shoppers Actually Bought
report summary
What shoppers bought across an entire Lawn & Garden project in Summer 2026, including sub-category performance, retailer share shifts, and repeat-trip behavior.
September 22, 2026 at 1:00PM ET
- Lawn & Garden season is known for being short, sensitive to weather, and easy to misread from reported results alone.
- This session puts Summer 2026 in the hot seat using YipitData's 12M+ shopper panel: how each L&G sub-category performed, how consumers shopped across brands like Amazon, Home Depot, and Lowe's, and what those shoppers went on to buy in the 90 days after their first project purchase.
What you’ll learn:
- Which Lawn & Garden sub-categories drove the season's growth, and which lost share
- How the first purchase in a project predicts the next two, and over what window
- Where shoppers switched retailers mid-project, and what triggered the switch
Speakers
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