Beauty
Retail
8/25/25
July Beauty Recap: Category Shifts, Breakout Launches, and Viral Brand Movement
report summary
Fragrance is gaining momentum, skincare is seeing signs of softness, and new makeup SKUs are climbing fast. This report unpacks the latest movement in subcategory performance, brand share, and shopper trends—offering a snapshot of how the beauty landscape is shifting in real time.
Download our latest Beauty Monthly Recap to explore how product launches, category shifts, and shopper behavior are evolving across Ulta and Sephora.
Fragrance continues to drive beauty, skincare is seeing signs of softness, and new makeup SKUs are climbing fast. This report unpacks the latest movement in subcategory performance, brand share, and shopper trends—offering a snapshot of how the beauty landscape is shifting in real time.
What’s in the Report
- Category and subcategory trend shifts across Ulta and Sephora
- Brand performance highlights in fragrance, makeup, skincare, and hair
- Breakout product launches and their early traction
- Shopper behavior tied to viral and TikTok-native beauty brands
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