July 2026 Toys Monthly Recap: Breakout Brands & Market Momentum

Download this report to see how toy sales, brand rankings, and retailer performance shifted across the U.S. market in July 2026.

Toy industry sales data for July 2026 shows notable movement across categories, brands, and retailers. This recap tracks year-over-year sales growth, average selling price changes, and category contribution trends across Action Figures & Collectibles, Dolls & Plush, Toys, and Games. It also identifies the toy brands gaining the most ground in retailer rankings and the new products retailers are prioritizing this month. For toy industry analysts, retail strategists, and consumer goods teams tracking market trends, this report offers a data-driven view of where the category is heading.

In this report, you’ll get:

• Category performance data across Action Figures & Collectibles, Dolls & Plush, Toys, and Games, including sales growth, ASP change, and year-to-date trends
• Toy brand rankings showing the fastest-climbing brands within the Top 30, by category and by top retailer
• Retailer market share trends, highlighting which merchants are driving category growth
• New toy product launches from leading retailers, reflecting current consumer demand and merchandising trends

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