Beauty
August 2026

Hair Styling Tools Market Trends: Amazon 3P, TikTok Shop, and Ulta Beauty Share Analysis

report summary

Explore the latest trends shaping the U.S. hair styling tools market, including retailer share shifts, subcategory performance, and the brands driving growth across Amazon 3P, TikTok Shop, and Ulta Beauty.

Download this report to understand the latest retailer, category, and brand trends shaping the hair styling tools market.

The hair styling tools category continues to grow as retailers compete for share across key product segments. This report analyzes market share trends, retailer performance, subcategory dynamics, and leading brands to help beauty brands, retailers, and industry professionals better understand where growth is occurring and how the competitive landscape is evolving.

In this report, you’ll get:

  • Hair styling tools market share trends across leading retailers, including Amazon 3P, Amazon 1P, Ulta Beauty and TikTok Shop
  • Hair styling tools subcategory performance, including retailer share across hair dryers, straighteners and flat irons, curling irons, blow dry brushes, accessories, and brushes and combs
  • Top brands gaining share on Amazon 3P and TikTok Shop
  • Brand share trends at Ulta Beauty, including the largest decliners

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